2. 3C and competitive marketing strategy: http://www.youtube.com/watch?v=bl5cyZlay4k

4. History and principles of marketing(Kotler): http://www.youtube.com/watch?v=sR-qL7QdVZQ (57분)

5. How to do free publicity: http://www.youtube.com/watch?v=cPY8NJdJWLY

Marketing MIX

1. MARKETING SONG: http://www.youtube.com/watch?v=zFENz_nnrq8

2. MAREKTING MIX: http://www.youtube.com/watch?v=dV1LbZg0if4 (19 MINS)

3. MARKET SEGMENTATION: http://www.youtube.com/watch?v=pCLQkgcjMjY

                                                        http://www.youtube.com/watch?v=luEQUFWJ6oY

                                                        http://www.youtube.com/watch?v=g3UarOHx7YI

4. STP strategy: http://www.youtube.com/watch?v=0ZW0SFwYjw8

                        http://www.youtube.com/watch?v=RcRFBVIvJHw   (McDonald's case)

------------------------------