포지셔닝:

 http://www.youtube.com/watch?v=XkjtG7quUGE

브랜드 포지셔닝(1) http://www.youtube.com/watch?v=kCU3TpurjRk 

                            (2)  http://www.youtube.com/watch?v=lIq_8MUPz5w

http://www.youtube.com/watch?v=w-MLFERcpMI

http://www.youtube.com/watch?v=jNFjvRi1MqU

http://www.youtube.com/watch?v=YqxuMoFR3Yw

--------------- POSITIONING STATEMENT SERIES 1~3 --------------

1. http://www.youtube.com/watch?v=XkjtG7quUGE

2. http://www.youtube.com/watch?v=kCU3TpurjRk

3. http://www.youtube.com/watch?v=w-MLFERcpMI

brand and product positioning : http://www.youtube.com/watch?v=29rSxDu6qz0